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Epidemic Sound Licenses Music By The Second

January 15th, 2014 + 2:01 PM  ·  jessetill

Epidemic Sound today began accepting applications for early access to the new Epidemic Sound TrackShop, which allows video content creators for the first time to license tracks from the company's production music library for just €1 ($1.35) per second.

In contrast, all other professional production music libraries - including so-called royalty-free catalogues - require video content creators to license an entire track of background music, regardless how much of each track is actually used. In addition, the prices for each track are generally in the hundreds of dollars, and vary and increase depending on the purpose of the content and where it will be broadcast. And, those prices do not include performance rights fees later charged by collecting societies around the world.

"Epidemic Sound has come up with an incredibly smart pricing model," said Los Angeles-based producer, director, and editor Nicholas Camp, who participated in early tests of TrackShop. "If I'm making a 5 minute film that will run on YouTube or Vimeo or Dailymotion, and watched by people worldwide, I've typically had to buy multiple tracks. But with Epidemic Sound, I can download a bunch of tracks, try the ones I think might work best for each scene, and then use TrackShop to buy only the few seconds I actually use. It's so much easier and cheaper."

How TrackShop Works
The Epidemic Sound library contains more than 25,000 unique tracks that are tagged and formatted for the company's advanced search tools used to explore, edit and download the music. Each track is split into STEMS - individual tracks where the instruments can be heard and edited separately - thereby creating over 100,000 sound files available for use.

Tracks can be added to the TrackShop shopping cart from anywhere in the Epidemic Sound Player with a single click on the (cart+) symbol.

Then it's as easy as one, two, three:
1. Name the project, add a brief description and specify the number of seconds that will be used.
2. Pay with a credit card.
3. Done. A license is immediately generated and available for download alongside the licensed tracks.

Epidemic Sound is the first library that gives visual content creators use of professional-quality soundtracks in any country, on any platform, forever, for only a small fee. No additional charges are ever required of anyone, which is unique for a professional quality music library.

The tracks in the library have been created by more than 200 composers who are screened and mentored by a select production team lead by company co-founder Peer Åström, an award-winning producer with the world record for the most ever entries on the U.S. Billboard/iTunes chart, and productions for Madonna, Kelly Clarkson and Enrique Iglesias. In addition to Epidemic Sound, Åström produces all of the music for the FOX hit show Glee.

"Epidemic Sound is the new way - the modern way - to choose and use soundtrack music," said Epidemic Sound CEO and Co-founder Oscar Höglund. "From the start our mission has been two fold: unchain production music for video content creators and give composers a better way to make a living. TrackShop is a huge step forward on the path towards that goal."

To request an invitation and to start using Epidemic Sound TrackShop, go to www.epidemicsound.com.

About Epidemic Sound
Epidemic Sound is reinventing production music with the first library that gives visual content creators use of professional-quality soundtracks in any country, on any platform, forever, for only a small fee. No additional charges are ever required of anyone. Founded in 2009 by award-winning Swedish music, TV and Internet entrepreneurs, Epidemic Sound doesn't represent music, it owns it, buying directly from composers when tracks are created to give today's generation of musicians a new way to make a living making music. Epidemic Sound is headquartered in Stockholm, but heard daily around the world. Start using Epidemic Sound today at www.epidemicsound.com.
Category: Events
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Eventide's Mood - "How Does It Feel?"

January 14th, 2014 + 1:01 AM  ·  jessetill

Eventide today announced the release of a trial version of Mood, a plug-in that characterizes the emotional content of music. Mood analyzes music including key, spectral content, tempo, dynamics and additional aspects to create a set of 'descriptors' which are then compared to a data base. The data base has been populated by people listening to and rating pop songs.

Mood displays, in real time, the relative intensity of four emotions - angry, calm, happy and sad. The intensity of these emotions are output as MIDI and OSC values which could be used, for example, to control the brightness and color of lights on stage or in a dance club.

While a computer algorithm can analyze audio six ways to Sunday, it cannot, on its own, map the results of the analysis to how the audio will make someone 'feel'.' The computer must be trained by humans. Training is done by asking people to listen to examples of songs that make them "feel" a certain way and having them judge the degree of each emotion. The algorithm then analyzes these rated songs to determine those characteristics involved in eliciting specific emotions. This process creates the 'descriptors' that can then be used to analyze a new submission/song.

After months of training, we believe that Mood is ready to be introduced to, and trained by, a wider audience. And so we're asking for help. The plug-in includes a link that makes it easy for users to give us feedback and to let us know which songs 'fool' Mood.

"Mood is a bit whimsical and no doubt some will question why we bothered to create the plug-in. The fact is that audio analysis is at the heart of what we do and we were curious to explore the possibility of using signal analysis to map musical content to emotion," said Eventide's Tony Agnello. "We were also inspired by a well-known producer who, upon learning of the idea, said we were 'nuts'. Fair enough."

To date, Mood has only been trained on 'pop' songs. Solo voice, solo instruments, jazz and classical music will not yield meaningful results. Training is ongoing, however and we're hoping that people will download the plug-in and help us improve it.

Mood is available for immediate download at no cost for a 90 day trial period. Click here for more information: http://bit.ly/1bT3mHc

About Eventide
Eventide was founded in 1971 in New York City. Eventide is a leading developer and manufacturer of digital audio processing products for recording, broadcast, and live performance. Headquartered in Little Ferry, NJ, Eventide invented the H910, the first Harmonizer effects processor in 1975, and introduced the H3000 Ultra-Harmonizer effects processor in 1987. Visit Eventide online at eventide.com.
Category: Events
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